In case you missed it, there was a big NYT story earlier this summer about how Roald Dahl’s literary estate is “aggressively seeking out ways to globalize, digitize and monetize his wackily wondrous works.” The piece focused on the (mostly disappointing) recent film, stage, and television adaptations of his works, like Spielberg’s BFG floparoo. But what really piqued my curiosity was the mention of the deals the estate has made with companies like McDonald’s. Yes, McDonald’s in the UK is selling Roald Dahl-themed Happy Meals. I found this image from the creative agency who helped put them together:
Roald Dahl’s grandson Luke Kelly, who heads up the estate, also made a deal with the children’s clothing company Boden. Now, I do like the stuff at Boden (great PJs!) but there’s something that makes me feel sad about this collection. It’s so Cheeky! and Quirky!
Here’s a quote from Kelly who comes off sounding almost cartoonishly money grubbing: “We are really transferring from being a literary estate to being more of a story company.” That’s the kind of thing that you tell your investors, not the press.
Oh, and back to the McDonald’s thing…
One of my favorite books in the world is Memories with Food at Gipsy House, the cookbook/culinary memoir Roald Dahl wrote with wife Felicity Dahl. It’s out of print but totally worth seeking out. You could not ask for more comforting bedtime reading.
Writing about kids books has been a hobby of mine for a few years now but with this review for the NYT Book Review I feel weirdly legit. Too bad my own children refuse to take my advice (read it here) and read Kate Milford’s epic middle grade, Miyazaki-esque, seafaring adventure fantasy novel.
I do still like to keep up with the collections, however, and I was eager to see what my old HB colleague Thakoon had up his sleeve after taking a year off to regigger his business. I guess it’s safe to say that I’ve been away from the fashion world for quite some time, because Thakoon’s very first look, a grungy-chic layered ensemble …
immediately made me think of Mymble from Tove Jansson’s Moomin books. Not just the tightly pulled topknot, but also the voluminous silhouette and black tights.
Mymble has great style, as do all the Moomin characters. They’re a crazy, colorful bunch, each with their own distinctive look, like the best fashion world personalities.
I started thinking about fashion people who have Moomin-world doubles.
With her blunt red bob, Fillyjonk is the late, great Sonia Rykiel:
Dreamy, dapper and portly, Moominpapa is Alber Elbaz:
The chapeau-loving vagabond, Snufkin, is John Galliano:
While Mymble’s Mother is blogger and streetstyle star Susie Bubble:
It’s been a long time, I know. I took an extended hiatus from blogging (reasons: work, kids, laziness, sloth) but I’m determined to get back on track. I’ve got some ideas cooking and I’ll be posting more regularly this fall.
In the meantime, I wanted to link to this round-up of classic kids’ books, which I put together a couple years ago for Jenny Rosenstrach’s blog, Dinner, A Love Story. It’s got my suggestions for ten classic summer reads: All-of a Kind Family, Call of the Wild, Island of the Blue Dolphins, Mrs. Frisby and the Rats of NIMH, The Great Grain, The Pushcart War, The Wolves of Willoughby Chase and My Life and Hard Times. If your kids are up for one last good book before school starts, check it out here.
By the way, the amazing Jenny has just written a new book: How to Celebrate Everything. I haven’t gotten my hands on it yet but if it’s anything like her others, it’s going to be one of my go-tos. I don’t know how I would feed my family without her.